Baker & Baker launches lemon cheesecake doughnut
The doughnut is the company’s third treat launched in just four months, following the launch of the Black Label salted caramel and nut doughnut and the Victoria muffin.
UK – Baker & Baker, a manufacturer of baked goods from Europe, has unveiled a double-filled lemon cheesecake doughnut in the UK.
The doughnut is the second offering under the high-end Black Label brand, and it was introduced to capitalize on the market where buyers are willing to spend more for genuinely quality goods.
The new delight is topped with waves of bright yellow drizzle and white chocolate bits over yoghurt icing, and it is double-filled with the ideal combination of creamy curd and sweet, zesty lemon.
In addition to offering customers a refreshing variation, the premium doughnut is vegetarian-friendly and free of artificial coloring, flavoring, and preservatives.
The doughnuts are a limited-edition addition to Baker & Baker’s assortment of confections, and are available through September.
When kept at room temperature, the product should be consumed the same day, however it has a three-day shelf life when refrigerated.
Foodservice and bakery wholesalers can purchase it via the standard channels. To accompany the launch, a variety of marketing materials have been produced, such as a digital toolkit with banners and images.
Baker & Baker is a leading bakery products manufacturer, serving over 30 markets in Europe as well as other regions like the Middle East and North Africa.
With 12 manufacturing facilities spread across six European nations, offices spread across continental Europe, and the United Arab Emirates, Baker & Baker is a major participant in the bakery convenience market. The company employs over 2,500 people and generates over €600 million (US$679M) in revenue annually.
In addition to holding exclusive licensing agreements with Disney and Mondelēz, the company specializes in producing high-quality own label and branded bakery products under labels including Baker & Baker, Goldfrost, Molco, Croexsa, Concadoro, and Artisal.
“We’ve introduced this product to help our customers tap into an opportunity to drive margins in a challenging environment. Our market research shows that time and time again, consumers are prepared to find the money to spend on a premium treat… but only if it’s truly premium. When life gave Baker & Baker lemons, we have given the world a luxury, double-filled, premium lemon cheesecake doughnut,” said Helen Sinclair, UK marketing manager at Baker & Baker.
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