Africa savoury snacks market projected to reach US$1.7B by 2030

AFRICA – According to a report by 6W Research, the size of Africa’s savoury snacks market was valued at approximately US$1.2B in 2024 and is projected to reach US$1.7B by 2030, growing at a compound annual growth rate (CAGR) of 5.9% during the forecast period.

Factors such as urbanization, increased disposable income, and changing lifestyles across various African nations are driving the demand for a wide range of savoury snacks, including potato chips, nuts and seeds, extruded snacks, and popcorn.

The Africa savoury snacks market is thriving as consumers shift their focus toward on-the-go snacks and healthier food choices.

The expansion of modern retail channels, such as supermarkets and convenience stores, plays a crucial role in enhancing the availability of these products.

The rising preference for flavours like barbecue, roasted, and spiced varieties caters to local taste profiles, while innovations in packaging and product formulations help expand market reach.

Given the continent’s diverse consumer base, product diversification is essential for capturing various market segments.

Leading players in the Africa savoury snacks market include companies such as Tiger Brands Limited, Pioneer Foods Group, and PepsiCo Inc.

These companies have established strong market presences through innovative product offerings and effective distribution strategies.

For example, Tiger Brands has leveraged its robust local manufacturing base and diverse snack range.

Pioneer Foods Group is recognized for incorporating regional flavours into its snack products, appealing to local tastes.

Meanwhile, PepsiCo Inc., a global leader, has introduced well-received products that resonate with African consumers, using brand recognition and scale to maintain a competitive edge.

Nigeria is expected to be the fastest-growing country in the Africa savoury snacks market with an estimated market value of US$1.1B in 2024, forecasted to reach US$2.6B by 2030.

The market is projected to see substantial growth due to a rising middle class, increasing urbanization, and changing consumer preferences for on-the-go snack options.

The Extruded Snacks segment is anticipated to be the fastest-growing category within the Africa savoury snacks market with an estimated market value of US$750M in 2024, forecasted to reach US$1.8B by 2030.

This segment appeals to consumers seeking convenient, crunchy, and flavourful snacks, driven by urban lifestyles and busy schedules.

The barbecue flavour is expected to be the fastest-growing flavour in the Africa savoury snacks market with an estimated market value of US$500M in 2024, forecasted to reach US$1.3B by 2030.

This flavour is preferred for its rich, smoky taste and versatility across different snack categories, appealing to both traditional and modern taste preferences. 

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