GNT to showcase plant-based EXBERRY® colors with rainbow concha cookies at IBIE 2025

USA – GNT, the global leader in natural colors, will showcase its vibrant plant-based EXBERRY® colors at the International Baking Industry Exposition (IBIE) 2025 in Las Vegas, from September 13-17.

The company is showcasing its plant-based EXBERRY colors through a playful and culturally inspired display: rainbow concha cookies.

These vibrant treats, modeled after the traditional Mexican pan dulce, feature brightly hued shell toppings made entirely from non-GMO fruits, vegetables, and plants.

Located at North Hall booth 6666, GNT invites attendees to sample the cookies and explore the full spectrum of EXBERRY color possibilities.

Derived from ingredients like red potatoes, peppers, carrots, and spirulina, the colors offer a clean-label alternative to synthetic dyes, without compromising on visual impact.

Jeannette O’Brien, Vice President of Sales and Marketing at GNT USA, emphasized the importance of natural ingredient declarations for consumers and the bakery industry’s demand for easy-to-use, plant-based coloring options.

The rainbow concha cookies are more than just eye candy; they represent GNT’s commitment to sustainability, transparency, and cultural relevance.

As demand for natural ingredients continues to rise, EXBERRY colors are gaining traction across bakery, snack, and beverage categories.

Their versatility allows for application in cakes, breads, fillings, coatings, and decorations, making them a go-to solution for brands seeking vibrant aesthetics with clean credentials.

GNT’s presence at IBIE 2025 also includes expert-led discussions on color formulation, trend forecasting, and strategies for synthetic dye replacement.

The company aims to empower bakers and food manufacturers with tools to meet evolving consumer expectations around health, authenticity, and visual appeal.

With the rainbow concha cookies, GNT bridges tradition and innovation, celebrating Latin American culinary heritage while showcasing the future of food coloring.

As the baking industry continues to lean further into plant-based and clean-label trends, EXBERRY stands out as a vibrant, scalable solution.

GNT offers algae-based Exberry Carotenes for natural yellows

GNT Group is offering algae-based Exberry Carotenes to deliver vibrant, natural yellow shades across a wide range of food applications.

Derived from Dunaliella salina microalgae and processed with essential oils, these carotenes offer a clean-label alternative to synthetic and petrochemical-derived colorants.

Available in liquid, powder, and oil-soluble formats, they provide bright, stable hues for snacks, baked goods, dairy, sauces, and more, without affecting taste or aroma.

The production process is highly sustainable, requiring no land use or pesticides and acting as a carbon sink.

GNT’s innovation supports low dosages, cost efficiency, and flexible ingredient declarations across global markets.

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