60% of consumers say social media influences them to buy baked goods: Dawn Foods

GLOBAL – Dawn Foods, a leader in bakery manufacturing and ingredient distribution, has introduced its Dawn Global Bakery Trends.

The trends provide a data-driven perspective on the future direction of the sweet bakery sector and how bakers should remain ahead of changing customer demands.

The company’s Global Market Research and Insights team carried out an extensive study that produced Dawn’s Global Bakery Trends.

The team examined syndicated industry data from reliable sources, then visited hundreds of bakeries, supermarkets, and foodservice businesses across the globe and carried out in-house research, which included more than 2,500 customer surveys.

According to the organization, this multidimensional methodology offers a completely worldwide view of the reasons and behaviors influencing bakery consumption.

According to the report, 60% of consumers say social media influences their decision to purchase baked goods, and over half of consumers anticipate placing future food orders straight from social media.

Therefore, in order to increase brand exposure and consumer connection, bakeries can use digital platforms for product releases, real-time engagement, and shareable visual storytelling.

The study also revealed that three out of four customers enjoy trying new meals and experiences, and 72% of consumers view sweet baked items as reasonably priced indulgences.

As a result, bakers can experiment by using premium ingredients and temporary specials that allow patrons to savour and enjoy novel sensory sensations.

Additionally, about 80% of customers purchase baked goods for social occasions, and four out of five consumers enjoy sweet baked products that bring back memories of their childhood.

Therefore, bakers can combine the old and the new by reimagining classics and drawing on shared memories to use baking as a means of fostering community.

The study also found that 60% of consumers are loyal to businesses that place a high priority on sustainability, and over half of consumers give a brand’s values top priority when making a purchase.

In order to satisfy contemporary demands, bakers can broaden their product choices by adding inclusive options, transparent ingredients, and adjustable serving sizes.

“The baking industry is evolving faster than ever, and our Global Bakery Trends give our customers the clarity and confidence they need to lead that change. At Dawn, we’re committed to providing our customers with the very best quality products and services, and the insights and ideas that drive growth and bakery innovation. The Dawn team is excited to share our proprietary research revealing four important insights and trends and to help bakeries translate these insights into actionable ideas empowering growth.” said Carrie Jones-Barber, CEO of Dawn Foods.

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