Nature’s Bakery launches two new soft-baked snacks
According to the firm, Nature’s Bakery’s goal of producing healthy snacks for a wide range of tastes and lifestyles, including the gluten-free community, is reflected in this most recent addition to their product assortment.
USA – Kind LLC subsidiary Nature’s Bakery has expanded two of its well-liked product lines with new soft-baked snack options.
The company has introduced Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars, expanding its product line to accommodate customers’ diverse dietary requirements and snacking preferences.
Oatmeal Crumble Raspberry Lemon Bars give breakfast bars a unique taste profile by combining the slightly sweet taste of genuine raspberries with a touch of tart lemon and an oat topping.
In addition to being plant-based, nut-free, dairy-free, and containing 14 g of whole grains per serving, Raspberry Lemon joins the already popular Strawberry & Apple varieties.
The brand now offers gluten-free strawberry fig bars in addition to its existing raspberry and blueberry variations.
The plant-based recipe for the soft-baked Fig Bars contains actual fruit filling and certified gluten-free whole grains, but it is also dairy-free, nut-free, and Non-GMO Project Verified.
To celebrate the debut of Oatmeal Crumble Raspberry Lemon Bars, Nature’s Bakery is gifting influencers and consumers “Morning BFF Boxes” designed to elevate their daily morning routines.
The kits will include everything needed to start the day off right, including Oatmeal Crumble Raspberry Lemon Bars along with favorites from Pop & Bottle Coffee, the new LaCroix Sparkling Water flavor, Sunshine, a Loops under-eye mask and more.
Additionally, through a partnership with SmartBox, the new flavor will be sampled directly to consumers nationwide.
Nature’s Bakery will celebrate the launch of Gluten Free Strawberry Fig Bars by connecting directly with the gluten-free community.
The brand will be sampling the bars with gluten-free snackers via UrthBox direct-to-home shipments.
In addition, Nick’s Snack Pack, a non-profit organization dedicated to making snack time inclusive for celiac kids, will be giving their community a first taste of the new product.
“We’re committed to supporting our community of snackers with more delicious offerings that everyone can enjoy. After extensive consumer research showing Strawberry was the highest requested flavor profile among our gluten-free customers, we knew it would be the perfect addition to our lineup. Similarly, the pairing of raspberry and lemon in our new Oatmeal Crumble bars delivers a unique and fresh flavor combination that our fans have been asking for,” said Nazneen Motiwala, senior brand manager at Nature’s Bakery.
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