Kerevitaş changes name to Besler Gıda
This change was made in an attempt to create a structure that more accurately represents the company’s long-term growth goals for the new era.
TURKEY – In its new phase, Kerevitaş, a well-known company in the frozen food and margarine industry in Turkey, will continue to operate under the name Besler Gıda.
The company’s ambition for sustainable growth, its revolutionary impact on agriculture and food systems, and its goal of creating value on a regional scale are all embodied in the name Besler, which clearly emphasizes the company’s key focus in the food sector.
In order to create a contemporary and comprehensive brand image that is consistent with its operational principles, which are based on sustainability, accessibility, and quality, the company has also changed its logo and visual identity.
Mert Altınkılınç, CEO of Besler, said the company will keep up its transformative leadership in the broad ecosystem it impacts thanks to its robust product line, extensive distribution network, dynamic business model, and creative vision.
With over 1500 products and 57 brands in 16 categories, Altınkılınç mentioned that the company is a leading food firm.
Altınkılınç expressed his belief that the shift will reinforce the firm’s leadership in the food industry by expanding it to new regions, and they consider it as a significant step done within the company’s strategic goal for the future.
”We continue on our path as Besler, expanding our goal of becoming a food company that not only inspires today but also shapes the future with our reliable and leading brands focused on sustainability As Besler, we will continue to work with our mission of making reliable and quality food accessible to everyone, while continuing our growth strategies with determination on the axis of innovation, digitalization and sustainability in the new period,” said Altınkılınç.
Kerevitas Gida Sanayi ve Ticaret AS is a Turkey-based food processing company. Its activities include the processing, sale, distribution, import and export of various foodstuffs, such as frozen vegetables, fruit, seafood and meat products, as well as baked goods, including pizza and pastries.
Its products are distributed through a network of seven regional offices and 43 dealers in Turkey. It markets its products domestically under the brand name of Superfresh, and exports them to European countries, Japan, Russia, the Turkic Republics, Middle East and Far East countries.
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