Utz, Alex’s Lemonade Stand Foundation collab to launch lemonade-flavored potato chips
For each bag sold, Utz will donate a portion of the proceeds, up to $25,000, to Alex’s Lemonade Stand Foundation, funding essential research and support for children battling cancer.
USA – Utz, a well-known U.S. salty snack brand, has partnered with Alex’s Lemonade Stand Foundation—the largest independent childhood cancer charity in the U.S.—to launch its newest product: lemonade-flavored potato chips.
The new Utz Lemonade Potato Chips combine the tangy sweetness of lemonade with the classic salty crunch that Utz is known for.
This limited edition flavor is available in a 7.75 oz bag through August, while supplies last. It can be purchased online at utzsnacks.com and in leading retailers nationwide.
“Just in time for summer, Utz Lemonade Potato Chips bring together the nostalgic sweet and tart taste of classic lemonade with the satisfying crunch of another seasonal favorite—potato chips. The new chips are summer in a bite,” said Stacey Schultz, Senior Vice President of Marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc.
In addition to the exciting flavor, Schultz expressed the company’s enthusiasm for partnering with Alex’s Lemonade Stand Foundation to support their crucial work in fighting childhood cancer.
“At Alex’s Lemonade Stand Foundation, we believe that every effort—big or small—helps us move closer to cures for all kids,” says Liz Scott, the co-executive director of the foundation and mother of Alex.
She added that the partnership with Utz is a fun and meaningful way to raise awareness for the Foundation’s mission and is looking forward to seeing snack enthusiasts nationwide join the fight against childhood cancer.
In recent times, potato chip companies have debuted unique flavors. For instance, Kellanova’s Pringles brand has collaborated with Miller Lite to create a collection of limited-edition crisps inspired by popular beer-infused barbecue flavors. Each flavor combines grilled foods with the hoppy, malt aroma of Miller Lite beer.
New offerings include Pringles x Miller Lite Beer Can Chicken, featuring the savory taste of roasted chicken enhanced with garlic and onion, and Pringles x Miller Lite Grilled Beer Brat, boasting a smoky grilled brat flavor complemented by hints of black pepper, caramelized onion, and brown spices.
Founded in 1921 and based in Hanover, Pennsylvania, Utz is an American snack food company that manufactures a wide variety of snacks. They produce approximately 1,000,000 pounds (450,000 kg) of potato chips and 900,000 pounds (410,000 kg) of pretzels each week.
Utz also makes cheese curls, sunflower chips, tortilla chips, popcorn, pork rinds, and party mix, along with specialty items like chocolate-covered pretzels, seasonal pretzel barrels, and sports mixes. In total, Utz offers 395 different types and flavors of snacks.
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