Campbell’s appoints new Snacks president, creates chief growth officer role

USA – The Campbell Company has promoted Elizabeth Duggan to president of its Snacks division and has established a new position of chief growth officer, appointing Janda Lukin to this role.

Duggan, who is currently the senior vice president and general manager of Campbell’s Company of Canada, will officially take over as president of the Snacks business unit on May 12.

Lukin, who serves as senior vice president and chief marketing officer for Snacks, is set to begin her role as chief growth officer on June 2.

Duggan succeeds Chris Foley as Snacks president. Foley, who has been with Campbell’s for 25 years and president of the Snacks division since 2022, will remain with the company until July to help with the transition.

Mackenzie Davison, currently the vice president of marketing for Canada, will take over Duggan’s role as president of the Canadian business. The company has yet to announce a successor for Lukin’s position as chief marketing officer for Snacks.

In her new role, Duggan will be responsible for driving long-term growth and improving margin expansion for the Snacks division. She joined Campbell’s in 2019 as senior vice president of the transformation office and was appointed senior vice president and general manager of the Canadian business unit in 2022.

During her tenure, Duggan achieved “significant revenue and earnings growth” and led the launch of new products such as limited-edition Goldfish and Kettle Brand Air Fried potato chips in Canada.

Before joining Campbell’s, Duggan worked at McKinsey & Co., where she specialized in the global consumer goods and retail sectors. She also served as vice president of operations at Home Chef, a meal kit provider acquired by The Kroger Co. in 2018.

As chief growth officer, Lukin will spearhead enterprise growth strategies, enhancing key commercial capabilities and driving transformative growth through insights and analytics. She will also focus on improving consumer experiences, activations, innovation, and revenue growth management.

Lukin is a 20-year veteran of the food industry. She joined Campbell’s in 2016 as vice president of beverage marketing and was named vice president of soup marketing in 2018, where she developed strategies that led the soup category back to growth.

She became the chief marketing officer for Snacks in 2019, during which she improved brand relevance and significantly accelerated innovation, including by launching a limited-edition product that increased consumer engagement.

Prior to her time at Campbell’s, Lukin spent 14 years at Mondelez International, where she led the Oreo and Chips Ahoy! businesses, launched the belVita breakfast brand in the United States, and served as the general manager of global e-commerce. Earlier in her career, she held various marketing roles at Kraft Foods.

Campbell’s Snacks portfolio boasts billion-dollar brands such as Goldfish and Pepperidge Farm, along with other brands including Cape Cod, Kettle Brand, Lance, Late July, Snack Factory, and Snyder’s of Hanover.

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