Unga Group launches Amana Instant Lemon Rice as demand for quick meals grows
The new product targets busy consumers seeking fast and tasty food options.
KENYA – Grain milling company, Unga Group PLC, has introduced Amana Instant Lemon Rice, a ready meal that cooks in under two minutes, as it expands into the growing market for convenient foods.
The product builds on the company’s Amana rice brand and adds a light lemon flavor aimed at urban consumers who want quick meals without losing taste. The launch reflects a wider shift in Kenya’s food sector, where more processors are adding ready to eat options to meet changing lifestyles.
The product also aligns with the rise of heat activated grain solutions, where grains are processed to allow fast preparation while maintaining taste and nutritional value.
According to Research and Markets, the ready to eat food market stood at US$391 billion in 2024 and could reach US$480.8 billion by 2030. Other estimates suggest the market could grow even further over a longer period, driven by steady demand for convenient food options.
The ready to eat food market in Africa and the Middle East continues to grow as urban lifestyles change and demand for quick meals rises.
According to Business Market Insights, the Middle East and Africa ready to eat food market was valued at about US$58.57 billion in 2021 and is projected to reach US$89.64 billion by 2028, growing at a rate of 6.5 percent.
Strong financial recovery supports expansion
The product launch follows a strong financial recovery by Unga Group. The company posted a net profit of KSh 523.2 million (US$4.02 million) for the half year ending December 2025, marking a sharp rise from the previous year.
Revenue rose to KSh 14.48 billion (US$111.4 million), while operating profit reached KSh 746.8 million (US$5.74 million). Finance costs fell to KSh 106.2 million (US$0.82 million), supporting the improved performance. Profit before tax stood at KSh 688.8 million (US$5.3 million).
The results point to better cost control and lower borrowing costs during the period. However, the company has noted that consumer spending remains under pressure and global supply challenges could still affect raw material costs. Weather risks may also affect grain supply in the coming months.
The board did not issue an interim dividend and instead retained cash to support operations.
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