Tate’s Bake Shop, Happy Products collab to launch coffee-flavoured cookies

USA – Happy Products, a lifestyle and coffee brand co-founded by Academy Award-winning actor Robert Downey Jr. and entrepreneur Craig Dubitsky, is teaming up with Tate’s Bake Shop to launch a limited-edition Coffee and Cookie Collaboration.

The collaboration features three delicious products that combine two crowd favorite flavours:

• Tate’s Bake Shop Vanilla Latte Cookie: Inspired by Happy’s ready-to-drink Vanilla Latte, these thin and crispy cookies blend Tate’s signature buttery crunch with rich coffee and creamy vanilla notes.
• Happy Chocolatey Chip Ready-to-Drink Latte: This indulgent latte is inspired by the iconic Tate’s Chocolate Chip Cookie, offering a delightful taste experience.
• Happy Chocolatey Chip Dry Ground Coffee: A new take on ground coffee that merges the buttery, rich flavor of a Tate’s Chocolate Chip Cookie with carefully sourced beans, perfect for a home-brewed experience.

In addition to these in-store offerings, a limited quantity of online-exclusive Tate’s Bake Shop x Happy gift boxes will be available on Walmart.com while supplies last.

Each gift box features gift-ready packaging and includes a bag of Tate’s Chocolate Chip Cookies, Tate’s Vanilla Latte Cookies, a Happy Chocolatey Chip Ready-to-Drink Latte, a Happy Vanilla Ready-to-Drink Latte, and Happy Chocolatey Chip Dry Ground Coffee.

“Cookies and coffee are a classic combination, and we’re excited to partner with Happy to bring Walmart shoppers three brand-new ways to enjoy these flavors together!” said Jessica Goon, CMO at Tate’s Bake Shop.

“Our company’s origins stem from the idea of elevating the everyday. We’re thrilled to deliver Happy’s signature flavors to Tate’s legendary doorstep, merging coffee and cookie lovers in the tasty embrace of our bespoke product line collaboration,” said Downey Jr.

“We were excited to join forces with the iconic Tate’s Bake Shop for our first co-branded partnership. We’re always looking for ways to bring surprise and delight into our customers’ everyday lives, and there’s no better way to do that than by brightening everyone’s cup with a touch of cookie magic,” said Dubitsky.

Founded by Kathleen King in 2000, Tate’s Bake Shop, Inc. is known for manufacturing chocolate chip cookies and cookie bark (cookie pieces covered in chocolate).

The company was sold to Mondelez International in 2018 for US$500M, but it continues to operate independently.

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