USA

The launch features Protein Soft Pretzels and Mini Soft Protein Pretzels, delivering 7 to 10 grams of plant-based protein per serving while retaining the brand’s signature soft texture and robust flavor, available nationwide starting March 1, 2026.

The new Cinnamon Toast Crunch variant follows Ghost’s recent rollout of a Lucky Charms protein cereal and is part of a broader push to reimagine classic cereal flavours with functional nutrition benefits, aimed at consumers who want indulgent taste alongside higher protein content.

The appointments include David Roach as the newly created Chief DSD Operations Officer and Dan Scott as Senior Vice President, Cake.

The decision follows a formal petition from GNT Group, the maker of EXBERRY® natural colors, which has driven previous incremental approvals for spirulina based blues and argued that broader authorization is needed to meet manufacturer demand for natural alternatives to synthetic dyes.

The company posted strong fourth-quarter and full-year 2025 financial results, reflecting improved profitability across its global ingredient portfolio.