UAE

The launch comes at a time when demand for ready-to-cook and convenience foods is rising across the Middle East.

Now available in South Africa, the UAE, and 30 countries across five continents.

The deal builds on Invictus Investment’s existing partnership with MCB and reflects a shared commitment to advancing food security and trade flows into, within and out of Africa.

Al Ghurair Foods expands into value-added B2B ingredient supply and announces major food processing investments in Abu Dhabi’s KEZAD.

For baking and snack producers, this presents opportunities to tap into new markets across MENA, South Asia, and Africa, leveraging Dubai’s position as a trade and innovation nexus.