UAE

IMCD Group has appointed Behnosh Yaghobi as Managing Director, Middle East, as the company strengthens leadership and expands growth across the region.

The brand’s arrival is being closely watched in the region’s food and beverage industry, not only for its artisan products but also for a retail concept entirely new to the emirate.

The project follows a 50-year land lease agreement for the development of a state-of-the-art grain storage and processing facility.

The new store resulted from close collaboration between Butter & Bread’s in-house design team and City Centre Deira’s operations staff.

The investments reinforce the company’s shift from commodity processing to integrated ingredient solutions for regional and international food manufacturers.