South Africa

This launch arrives as PepsiCo intensifies its focus on premiumization in emerging markets, with kettle-cooked chips globally prized for their homestyle appeal and use of select ingredients.

The bakery is expected to significantly boost production capacity, enabling Tiger Brands to meet growing consumer demand for fresh, affordable bread.

The refreshed corporate identity reflects Tiger Brands’ bold steps to innovate and cultivate partnerships across its value chain, underlining its commitment to making quality foods affordable and available to all households in South Africa.

The 2026 model incorporates a 30% smaller footprint supported by gravity conveying to reduce energy consumption and ease day-to-day maintenance.

Marco Sutter, Managing Director of Bühler Southern Africa, noted that agility remained essential for navigating changing market conditions in 2025.