Häfeli succeeds Johannes Wick, who will step down at the end of 2025 after a decade of leadership to take up a new strategic role.
These leadership changes come as part of the company’s strategic effort to strengthen its presence and operational excellence across key markets.
This critical move aligns with the company’s vision to accelerate transformation and sharpen its focus on delivering value to consumers worldwide.
His arrival coincides with GoodMills Innovation’s intensified efforts to deliver sustainable, high-quality grain-based solutions to the food industry.
His elevation to the North America presidency signals Puratos’ intent to accelerate sustainable development and innovation across the region.