First Choice Premium Spaghetti enters the market as local production gains pace in Ghana.
This strategic expansion marks a significant shift for the brand, which has long been synonymous with side-dish rice products, as it moves toward a “center of the plate” strategy.
The installation marks a step change from traditional lab scale presses by covering the full early production sequence; mixing, kneading and extrusion, and by enabling complete digitalization of process data alongside AI assisted analysis functions that support more precise formulation and process optimization for pasta manufacturers.
The US$40 million investment strengthens Olam Agri’s wheat milling and pasta manufacturing capabilities in West Africa and represents a major milestone in Ghana’s drive to deepen domestic production, enhance food security, and accelerate industrial growth.
The move reinforces Orior’s strategic ambition to deepen its footprint in the premium fresh pasta segment across Europe.