New Technologies & Innovations

Each serving packs 15 grams of protein using a GMO-free formula.

The launch is part of PepsiCo India’s strategy to expand its portfolio with differentiated, super-premium snack options that meet growing demand for artisanal and globally inspired flavors in the Indian market.

The launch comes at a time when demand for ready-to-cook and convenience foods is rising across the Middle East.

This approach aligns with PepsiCo’s ambition to accelerate its transition to natural ingredients and better-for-you options across its portfolio.

The brand’s vibrant packaging, bold flavor profiles, and commitment to quality ingredients appeal strongly to younger consumers who snack frequently and seek snacks that align with their values and taste preferences.