Doich debuts Peppermint Baddie LTO flavor
The launch aims to capitalize on growing consumer demand for specialty, limited-edition snacks that bring fresh excitement to the category during winter festivities.
USA – Doich, the innovative snacking dough brand known for its use of functional ingredients, has debuted its latest Limited Time Offer (LTO) flavor, Peppermint Baddie.
Launched for the holiday season, this festive flavor combines cool peppermint with creamy dough and melty chocolate swirls, capturing the essence of classic peppermint bark in an indulgent yet healthier treat.
Retailing at US$7.99 on Doich’s website, Peppermint Baddie offers a unique holiday snack option that merges nostalgic seasonal flavors with Doich’s trademark focus on functional, better-for-you ingredients.
The launch aims to capitalize on growing consumer demand for specialty, limited-edition snacks that bring fresh excitement to the category during winter festivities.
Goldfish launches seasoned pretzels, new crackers
Meanwhile, Goldfish, a leading snack brand under Pepperidge Farm, has announced the launch of its first-ever flavored pretzels along with new crackers, marking an expansion in its savory snack portfolio.
The new Goldfish Seasoned Pretzels will be available in two bold flavors: sweet and savory Honey Mustard and fiery Hot Buffalo.
These baked pretzels maintain the iconic Goldfish shape but are seasoned for the first time with bold, crave-worthy coatings, enhancing the popular pretzel format, which has become one of the fastest-growing salty snack categories in the U.S.
The introduction of seasoned pretzels taps into consumer trends favoring more flavorful and adventurous snacking options.
In addition, Goldfish will launch two new limited-edition cracker varieties, including a Zesty Ranch cracker that offers savory ranch spice to the classic cheese-flavored crackers, and an exclusive Disney Pixar Toy Story cheddar cracker edition, adding a playful element to the brand’s lineup.
These new offerings are set to hit stores nationwide in January 2026, designed to excite a broad audience from kids to adults with craveable tastes and fun brand collaborations.
Mike Fanelli, senior director at Goldfish, emphasized that these launches aim to bring new flavors and formats for the whole family, enhancing snacking occasions with the brand’s characteristic fun and quality.
Together, Doich’s Peppermint Baddie and Goldfish’s seasoned pretzels and new crackers represent exciting innovations in the snack market, combining festive flavors, bold seasoning, and playful packaging to meet evolving consumer preferences for taste, convenience, and seasonal appeal.
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