FREEE introduces new gluten-free products  

UK – FREEE, the leading gluten-free food brand under Doves Farm, has launched its first-ever muesli range, expanding breakfast options with nutritious, allergen-free choices for the free-from aisle.   

Available now exclusively at Ocado and online at retailers, the lineup includes Swiss-Style Muesli and Chocolate Muesli.   

These products combine certified gluten-free oats with premium ingredients, delivering great taste, texture, and health benefits without compromising on dietary needs.   

The Swiss-Style Muesli stands out as high in fibre with no added sugar, featuring rolled British oats, crispy buckwheat flakes, juicy sultanas, and tiger nuts, a naturally sweet, nutty root vegetable safe for nut allergy sufferers.   

This blend offers a classic, wholesome profile ideal for those seeking balanced, everyday nutrition.  

Meanwhile, the Chocolate Muesli provides a source of fibre through rolled British oats, pumpkin and sunflower seeds, cocoa rice pops, dates, and chocolate drops, merging indulgence with health for a satisfying treat.   

Both mueslis are free from the top 14 allergens, Coeliac UK certified, and made without artificial colours, flavours, or preservatives.   

Packaged in recyclable bags and boxes, they underscore FREEE’s dedication to sustainability and transparency in the growing free-from market.   

This launch taps into the rising demand for innovative gluten-free breakfasts amid increasing celiac diagnoses and allergen awareness across Europe.   

FREEE, known for its trusted credentials in gluten-free baking and cereals, positions these mueslis to capture share in the competitive £100m+ UK free-from breakfast sector.   

Early availability at Ocado targets health-conscious shoppers seeking premium, convenient options that rival traditional brands.   

The move aligns with FREEE’s broader portfolio evolution, following recent additions like gluten-free dumpling mixes, reinforcing its role as a pioneer in accessible, high-quality free-from foods.   

As consumers prioritize fibre-rich, allergen-safe products, this range promises to elevate morning routines for millions embracing gluten-free lifestyles.  

Additionally, FREEE has expanded its home-baking range with innovative new mixes and recipe upgrades, making gluten-free cooking accessible and reliable for all.  

The headline launch is the UK’s first gluten-free Dumpling Mix, a free-from aisle pioneer that simplifies hearty traditional dishes by requiring just milk or plant milk to yield up to eight fluffy dumplings.   

Alongside it, new Crumble Mix and Yorkshire Pudding Mix offer easy swaps for family favorites, while updated recipes enhance Pizza Base, Sponge Cake, and Pancake Mixes for foolproof results.   

All products are gluten-free, free from the top 14 allergens, Coeliac UK certified, and devoid of artificial colors, flavors, or preservatives, using minimal store-cupboard ingredients with vegan options.  

The refreshed packaging features food-inspired designs in recyclable bag-in-box formats for better sustainability and shelf appeal.   

The expansion aligns with surging demand in the £100m+ UK free-from baking sector amid rising celiac cases and allergen awareness.   

FREEE builds on its muesli launch, solidifying leadership in premium, trustworthy gluten-free solutions that rival wheat-based originals.  

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