McVitie’s
-
McVitie’s highlights British wheat as Pladis expands support for farmers
The new packaging links McVitie’s Digestives with British wheat while pladis continues to grow its regenerative farming programme.
-
McVitie’s expands everyday sweet biscuit portfolio with new fruit-forward Jammy’s range
The latest additions are expected to strengthen McVitie’s position in the competitive UK biscuits market while attracting younger consumers seeking more adventurous taste experiences.
-
McVitie’s expands iconic Jaffa Cakes range with addition of Jaffa Mango flavour
This latest innovation represents a bold move to modernize a century-old classic by tapping into the “tropicalization” trend currently sweeping the global snack market.
-
McVitie’s adds two flavors to beloved Hobnobs range
The launch positions the product as a comfort forward extension of the brand aimed at everyday tea breaks and casual sharing occasions.
-
McVitie’s brings back Jaffaween Cake Bars for Halloween 2025
Each pack contains five individually wrapped bars, making them ideal for sharing during trick-or-treating, themed parties, or to add a festive touch to lunch boxes.