McVitie’s brings back Jaffaween Cake Bars for Halloween 2025
Each pack contains five individually wrapped bars, making them ideal for sharing during trick-or-treating, themed parties, or to add a festive touch to lunch boxes.
UK – McVitie’s is bringing back its highly popular Jaffaween Cake Bars just in time for the 2025 Halloween season, much to the delight of fans seeking festive treats.
These Halloween-themed cake bars are available in two spooky flavors: Fang-Tastic Orange and Spine-Chilling Cherry.
The product cleverly combines a light, soft sponge cake with the tangy jelly center that Jaffa Cakes are known for, all coated in a rich layer of dark chocolate.
The Jaffaween Cake Bars come in eye-catching packaging designed to capture the Halloween spirit, with thematic graphics and colors enhancing their appeal as perfect seasonal snack options.
Each pack contains five individually wrapped bars, making them ideal for sharing during trick-or-treating, themed parties, or to add a festive touch to lunch boxes.
The suggested retail price is approximately £1.50 (US$2) per pack.
James King, Marketing Director at McVitie’s UK & Ireland, expressed excitement about the return of these seasonal favorites, highlighting that Jaffaween Cake Bars have consistently been a “spooky season favorite.”
He emphasized that these treats bring a fun and flavorful way to infuse some extra Jaffa magic into snack cupboards across households during Halloween.
The combination of the spooky-themed packaging and the delicious taste profile is expected to resonate well with families and Halloween enthusiasts.
The relaunch aims to capitalize on Halloween’s popularity as a time when families and friends gather to enjoy themed treats and celebrations.
By offering distinctive flavors and festive packaging, McVitie’s is reinforcing its position in the seasonal snacks category, ensuring that Jaffaween Cake Bars remain a go-to choice for consumers seeking indulgent, yet convenient treats.
Available now at major supermarkets across the UK, McVitie’s Jaffaween Cake Bars not only revisit the nostalgic charm of Jaffa Cakes but also deliver a new level of seasonal excitement through creative flavor innovation and packaging design.
This move is part of McVitie’s broader seasonal marketing strategy that leverages nostalgic brand elements with fresh, timely twists to keep consumers engaged year-round.
The return of Jaffaween Cake Bars is expected to strengthen McVitie’s presence in the Halloween treats market with the promise of delivering fun, flavor, and festive cheer in every bite.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
