Ortega introduces Cheez-It Flavored Taco Shells
This innovative taco shell combines the iconic cheesy flavour of Cheez-It crackers with the signature crunch of Ortega’s hard taco shell, creating a bold new flavour experience for taco lovers and snack enthusiasts alike.
USA – Ortega, a leading brand in Mexican food products under B&G Foods, has partnered with Cheez-It, a brand owned by Kellanova, to launch an exciting new product innovation: Cheez-It™ Flavoured Taco Shells.
Released to retailers on September 28, 2025, this innovative taco shell combines the iconic cheesy flavor of Cheez-It crackers with the signature crunch of Ortega’s hard taco shell, creating a bold new flavor experience for taco lovers and snack enthusiasts alike.
This collaboration aims to transform taco night into a more adventurous and craveable experience.
Chris Kirwin, Brand Director of B&G Foods, highlighted that this product elevates the taco shell from a mere vessel to a flavor sensation, delivering a “bold burst of cheesy flavor” with every crunchy bite.
Available initially at select Target stores and Stop & Shop locations nationwide, Ortega’s Cheez-It Flavored Taco Shells are positioned to serve as both a mealtime taco vessel and a standalone snack.
The taco shells can be enjoyed straight from the box or loaded with traditional taco fillings, adding unique cheesy notes that enhance the overall taste experience.
The suggested retail price is around US$2.79 per pack.
The launch capitalizes on the popularity of crossover snack innovations and consumer demand for flavorful, convenient food options.
By merging the nostalgic cheese cracker taste with a beloved Mexican food staple, Ortega aims to entice both snack lovers and those seeking to spice up their taco nights.
Ortega’s partnership with Cheez-It also signifies a blending of two food giants: B&G Foods owns Ortega and multiple other staples like Green Giant and Crisco, while Cheez-It is part of Kellanova, a global snacking powerhouse with brands including Pringles and Eggo.
The new Cheez-It taco shells are expected to roll out to broader grocery distribution channels in the coming months, expanding availability beyond initial retailers.
Consumers and fans have responded positively to the launch, praising the product’s creativity and craving the cheesy crunch that evokes Cheez-It’s iconic flavor but with the satisfying crunch expected from a hard taco shell.
The launch signals a fresh trend in flavor innovation where snacks and traditional meals merge to create hybrid eating experiences.
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