Investments, Acquisitions and Funding

CG Foods plans to introduce its signature Wai Wai noodles, known for their unique pre-cooked and ready-to-eat format, into key markets across the UAE, Saudi Arabia, and select European countries.

Financially, this initiative addresses a critical challenge for global consumer packaged goods companies: creative development and production consume about 60% of advertising budgets, a staggering cost center ripe for innovation.

Already witnessing promising traction in its pilot phase, MyFitness has sold 3.5 tonnes of peanut butter across only six SKUs, showing steady month-on-month growth.

The expansion demonstrates Donutelier’s commitment to evolving its bakery offerings and enhancing the customer experience, inviting patrons to enjoy seating in elegant surroundings alongside the spectacle of live doughnut decoration.

The project’s primary goal is to quadruple soybean yields and increase farmer incomes by up to 40%.