The investment plan is structured in two phases, each targeting key areas of production and innovation.
The expansion includes the addition of three new production lines, featuring advanced technologies for rolled wafer products and filled-bar innovations, notably for the Galaxy Flutes brand.
Strategically located in KEZAD, the facility is designed to serve both the UAE and neighbouring Gulf Cooperation Council (GCC) countries.
The new electric trucks, powered entirely by certified renewable energy (REGOs), produce zero emissions during operation and are expected to reduce carbon dioxide emissions by approximately 95 tonnes per truck annually.
The new line will focus on producing premium, high-quality breads that reflect the growing consumer appetite for variety, health-conscious options, and elevated in-store bakery experiences.