Investment

The Series A funding will be used to scale TRACT’s operations globally, enhance its platform capabilities, and expand its customer base across the agri-food sector.

The expansion is scheduled to begin in the fourth quarter of 2025 and is expected to be completed by the end of 2027.

Financially, this initiative addresses a critical challenge for global consumer packaged goods companies: creative development and production consume about 60% of advertising budgets, a staggering cost center ripe for innovation.

The project’s primary goal is to quadruple soybean yields and increase farmer incomes by up to 40%.

This expanded stake coincides with ABF’s ongoing activity in the UK bakery sector, including its recent acquisition of the Hovis bread brand under its Allied Bakeries division, which also owns brands like Kingsmill and Sunblest.