This strategic move is aimed at boosting the company’s customer care and technical sales capabilities as the global baking industry increasingly prioritizes sustainability, automation, and long-term lifecycle support for equipment.
This collaboration will introduce an extensive array of cellulose ethers to the food and beverage industry in EMEA, enhancing texture, stability, and processing for food manufacturers.
The OLESSENCE™ line is designed to meet the rising consumer demand for fresh foods made with natural, label-friendly ingredients.