Breakfast Cereals
-
PepsiCo discontinues Bokomo ProNutro breakfast cereal in South Africa
The company’s decision follows strong consumer criticism of a new ProNutro formulation introduced earlier in 2026.
-
Kellogg’s expands regenerative agriculture scheme across entire UK wheat supply
By aligning the regenerative programme with its full UK wheat requirement, the company aims to de-risk the transition for farmers while securing a more sustainable and stable supply of a key raw material for its European manufacturing network.
-
Ferrero expands into premium breakfast foods with Purely Elizabeth acquisition
Confectionery giant strengthens its breakfast portfolio as demand grows for premium cereals and nutrient-rich ingredients.
-
General Mills completes removal of certified colors from US cereal portfolio
With the completion of its domestic cereal overhaul, the company confirmed that 90% of its total US retail portfolio is now free from certified colors.
-
WK Kellogg Co will eliminate artificial colors in all cereal manufacturing by end of 2026
Production of cereals using the new recipes will begin later this year, with reformulated products shipping to retailers before year-end.