The initiative is part of the company’s broader strategy to highlight the nutritional benefits of cereal and respond to growing consumer demand for healthier, more functional food options.
The new product, Love Crunch Organic Dubai Chocolate Granola, draws inspiration from the globally popular dessert sensation, combining rich chocolate flavours with pistachios and a crispy texture, translating the trend into a breakfast-friendly offering for health-conscious consumers.
Cerealto has announced a planned investment of €75 million (US$87.07 M) in 2026, earmarked for new industrial projects and capacity increases in Spain and the United States to reinforce competitiveness in strategic markets.
The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience, and indulgence.
The plants include a large-scale breakfast cereals extrusion plant, a biscuit manufacturing line, and a pasta facility.