Konan will oversee Bayer’s activities across markets where farmers seek improved access to seeds, crop-protection products, and technical support.
The strategy focuses on integrating AI-driven breeding platforms with novel chemical and biotechnology traits to boost farm yields, optimize input efficiency, and improve climate resilience for growers worldwide.
The partnership will support 50 emerging farmers over the next year through training, finance readiness and access to formal markets.
New programme will support early-stage biotech firms and link global research hubs.
The company urges growers to buy certified seeds to protect yields and household incomes.