Africa

The deal completes the company’s ownership of the three brands across the entire continent and expands its manufacturing and distribution remit.

For the fourth consecutive year, Africa recorded decline in consumption of wheat, which decreased by -14.8% to 59M tons in 2024.

The extension takes retroactive effect from September 30, 2025, preventing any lapse in duty-free access for eligible sub-Saharan African countries.

While prices rose by an average of 6% in December 2025 due to a resurgence in demand from Southeast Asia and China, Osiriz points out that by early January 2026, global prices were stable.

Nigeria, South Africa, and Guinea are the dominant consumers and producers, accounting for over three-quarters of the market.