Puratos US launches new cost reduction solutions to support bakers
Puratos‘ US push aligns with baking trends emphasizing sustainability and affordability across Europe, Asia, Africa, and the Americas.
USA – Puratos US has launched two innovative cost-reduction solutions: Intens Fresh 3-30 Prekmium and Carat Compound Chunks Cacao-Trace, to help bakers combat rising ingredient prices amid economic pressures.
These additions expand the company’s portfolio of clean-label tools, enabling reductions in sugar, fat, emulsifiers, and chocolate costs without sacrificing quality or consumer appeal.
Intens Fresh 3-30 Premium extends shelf life in breads with over 5% sugar while supporting sugar cuts, addressing volatility in commodity markets.
Carat Compound Chunks Cacao-Trace offers a budget-friendly alternative to premium chocolate chunks, matching sensory performance in blind tests and backed by the sustainable Cacao-Trace program that rewards cocoa farmers.
These join established options like Intens Soft and Fine (emulsifier replacement), Acti Egg Reduction (up to 50% egg savings), and Intens Puraslim (fat reducer), providing modular enzyme-based strategies for reformulation.
Puratos’ Taste Tomorrow research reveals 1 in 3 consumers plan to trim food spending in 2025, with 20% targeting chocolate and 14% bread, fueling demand for efficient bakery innovations.
Michael Gleason, Product Director for Bakery, noted: “These help bakers reduce reliance on costly inputs while upholding standards.”
Drew Brandell-Mayers, Chocolate Product Manager, added that the chunks deliver indulgence at an affordable price while supporting ethical sourcing.
For the global food industry, Puratos’ US push aligns with baking trends emphasizing sustainability and affordability across Europe, Asia, Africa, and the Americas.
The launch comes at a time when consumers are increasingly focused on value, taste, and sustainability.Puratos US has built a reputation for innovative bakery ingredients that combine functionality with sustainability.
These new launches strengthen its portfolio of cost reduction solutions, positioning the company as a key partner for bakeries navigating economic challenges.
Analysts suggest that such innovations could help stabilize the baking sector, particularly as demand for affordable yet high-quality baked goods continues to grow.
Amid supply chain strains and clean-label mandates, these solutions empower artisans and industrials to innovate in snacks, pastries, and staples, mirroring IBA 2025 showcases like Cubease in terms of operational efficiency.
Bakers can contact sales reps for trials, positioning Puratos as a key ally in resilient formulations.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
