Pretzelized unveils sea salt pretzel snackers

USA – Pretzelized, the fast-rising star in the snack world, has officially launched its latest innovation: Sea Salt Pretzel Snackers, a bite-sized fusion of crunchy pretzel shell and snacking cracker.

This debut marks a bold step in the brand’s expansion into foodservice, offering a convenient 2oz single-serve format tailored for grab-and-go consumers and fast-casual dining environments.

The Sea Salt Pretzel Snackers deliver a golden-brown crunch with a sprinkle of sea salt, combining the memorable appeal of traditional pretzels with the portability and texture of crackers.

This “two favorite snacks in one” concept has become Pretzelized’s signature, and the new product is poised to disrupt the snacking category yet again.

Since its founding by CPG incubator 7 Mile Brands, Pretzelized has rapidly gained traction, reaching over 15,000 retail locations across North America with its oven-baked Pretzel Crackers and twice-baked Pretzel Pita Chips.

The Sea Salt Snackers join the lineup alongside Cheddar-flavored variants, offering consumers a flavorful, kosher-certified, non-GMO option that fits modern dietary preferences.

“Expanding into foodservice is an exciting step for Pretzelized,” said Sammy Kestenbaum, Co-Founder and CEO.

“We’re thrilled to introduce our unique snacking experience to a broader audience and remain committed to providing high-quality, accessible snacks that fit today’s fast-paced lifestyle”.

Available now in select stores and online, the Sea Salt Pretzel Snackers are already earning rave reviews for their satisfying crunch and balanced seasoning.

With a 4.6-star rating from hundreds of consumers, the product is being hailed as a modern update to a classic snack staple.

As Pretzelized continues to redefine the snack aisle, its latest launch signals a clear message: the pretzel revolution is well underway, and it’s deliciously salty.

In June 2025, Pretzelized launched Mediterranean Herb Pretzel Pita Chips in 7-oz bags, now sold at Kroger and its banner stores.

Featuring oregano, rosemary, garlic, and sea salt, the chips combine a crunchy pretzel exterior with an artisan interior. Ideal for dipping or solo snacking, they offer bold, herb-forward flavor.

In March 2024, 7 Mile Brands launched Pretzelized, blending classic snacks into pretzels with new Pretzel Crackers and Pretzel Pita Chips.

Using proprietary machinery, they aim to disrupt the US$2.2B pretzel market. Their products are now available nationwide in various flavors and retailers.

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