Nissin Foods launches second chilli-infused noodles brand

USA – Nissin Foods USA, creator of brands Cup Noodles and Top Ramen, has launched Hot & Spicy Fire Wok packets adding to its portfolio of spicy offerings.

The packets come in two flavours: Torched Teriyaki Chicken and Screamin’ Sichuan Beef and feature a square ramen pack containing spicy noodles which are infused with chilli flakes inside the noodle.

These new flavours comes after the company launched a new brand, Geki, into its instant noodle portfolio with the launch of a chilli-infused noodle innovation in September this year.

The noodle brand Geki, which translates to “extreme” in English, aims to satisfy elevated interest in authentic Asian home meals and the growing consumer demand for spicy foods.

GEKI’s first consumer offering, GEKI Fiery Hot Chicken raises the temperature with chili-infused noodles to deliver extreme levels of spice and flavor that consumer can see and taste. 

Priscila Stanton, senior vice president, marketing for Nissin Foods USA, said: “By offering Hot & Spicy Fire Wok in an elevated format with chilli-infused noodles, we’re hoping to inspire more at-home chefs to find unique ways to bring the heat into their own kitchens.”

Nissin has also agreed to donate a portion of the profits – up to $75,000 – from the Walmart sales of Hot & Spicy Fire Wok packets to the charity Feeding America.

Hot & Spicy Fire Wok is now available at Walmart locations nationwide and online.

In November, Nissin Foods announced plans to invest US$228M in new U.S. plant amidst soaring ramen demand in response to “unprecedented demand” for its popular noodle offerings.

The Japan-based company aims to enhance its U.S. manufacturing capability by acquiring a 640,640-square-foot building in Greenville County, South Carolina, signaling a significant step to meet the surging market demand.

The new facility, anticipated to be operational by August 2025, is expected to generate over 300 new jobs. Currently, Nissin operates manufacturing locations in Gardena, California, and Lancaster, Pennsylvania. 

According to the company, the investment aligns with a broader trend in the food and beverage industry, where companies are strategically building, retrofitting, or expanding facilities to enhance efficiency and accommodate growing demand for their products. 

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