Krispy Kreme, Fruity Pebbles partner for doughnut launch; General Mills launches new cereal lineup
General Mills is permanently launching its cereal lineup, while the doughnut product is available for a limited time.
USA – Krispy Kreme and Fruity Pebbles are collaborating to launch the Krispy Kreme x Fruity Pebbles Milk Original Glazed Doughnuts, available for a limited time from April 3 to April 6.
This special doughnut features a classic ring shape coated with a Fruity Pebbles Milk-flavored glaze.
“You might say that we’ve reached a new glaze innovation ‘bedrock’ with Krispy Kreme x Fruity Pebbles Milk Original Glazed Doughnuts. Every bite of this new, melt-in-your-mouth twist on our Original Glaze will have you thinking you just put down the cereal spoon. So, don’t miss out, these doughnuts are here for only four days,” said Dave Skena, Krispy Kreme chief growth officer.
Leah Broeders, head of licensing for Fruity Pebbles said that this collaboration perfectly combines the iconic signatures of both brands.
“We’ve brought the unmistakable, beloved Fruity Pebbles flavor to Krispy Kreme’s famed Original Glazed doughnut, creating a truly one- of-a-kind treat. It’s a Yabba-Dabba-Doo-licous mashup that delivers the playful spirit of Pebbles and the melt-in-your-mouth magic of Krispy Kreme in every bite. But just like Fruity Pebbles in your cereal bowl, it won’t last long!” Broeders added.
The Krispy Kreme x Fruity Pebbles Milk Original Glazed Doughnuts are available in-store and for pickup or delivery through Krispy Kreme’s app and website, both individually and by the dozen.
Throughout the availability period, customers can get a dozen for just US$5 with the purchase of any other dozen at regular price, while supplies last. There is a limit of two per guest in-store and one per online order using the promo code “Pebbles.”
General Mills unveils its new cereal lineup
Meanwhile, General Mills is introducing a new range of cereals. Among the offerings is Cheerios Protein Cookies & Crème, the latest addition to the Cheerios Protein lineup, which provides 8 grams of protein per serving and is now available alongside Cinnamon and Strawberry flavors.
Another new cereal is the Nature Valley Honey Almond & Apple Cinnamon, featuring crunchy granola clusters sweetened with honey and real pieces of dried apples and almonds.
The lineup will also include the Cascadian Farm No Added Sugar Cinnamon Apple Cereal, which is naturally sweetened, 100% organic, and made with simple ingredients. It contains zero added sugar, artificial sweeteners, or sugar alcohols.
All the cereals will be available nationwide starting in May, with select retailers carrying them earlier in April.
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