Each brand is leveraging seasonal storytelling, bold packaging, and flavor-forward formats to drive engagement and shelf appeal.
The Harry Potter: Houses of Hogwarts x Krispy Kreme Collection features five enchanting doughnuts, each inspired by a Hogwarts house.
The new doughnuts are hand-dipped in icing and adorned with sprinkles and edible decorations that celebrate the Sixty60 brand.
Krispy Kreme lovers may purchase any dozen Strawberry Glazed Doughnuts at normal price and receive a dozen for just US$5.
On May 8, Krispy Kreme’s stock on the Nasdaq closed at US$3.26 per share, a 25% drop from US$4.33 per share the previous day.