Christo Ellis appointed CEO of Namib Mills Investment Group

NAMIBIA – Namib Mills Investment Group has announced the appointment of Christo Ellis as its new Chief Executive Officer.

The group, a cornerstone of Namibia’s agribusiness sector, comprises Namib Mills, Namib Poultry, and Feedmaster, playing a vital role in food production and distribution across the region.

Ellis takes on the leadership role at a pivotal moment as the group focuses on expanding its footprint and strengthening its operations.

With over 30 years of experience in the food processing industry, Ellis brings a wealth of knowledge and expertise to the table.

This extensive experience allows me to identify opportunities for improvement and ensure we deliver quality products that meet consumer expectations,” he stated.

A proponent of innovation and technology, Ellis emphasized the importance of staying abreast of advancements to remain competitive in the rapidly evolving agribusiness landscape.

We attend industry-specific conferences to keep pace with technological trends. Continuous innovation ensures we stay relevant,” he said.

One of the group’s latest innovations includes the launch of Family Chow, a soy- and pasta-based product designed to provide a cost-effective meal solution for families.

Under Ellis’ leadership, Namib Mills is expanding its export activities, with pasta and instant porridge reaching markets in South Africa, Zambia, and Botswana.

Additionally, the company exports Top Score maize meal to Australia to meet the demand of African migrants. The group recently approved plans to establish an instant porridge plant in South Africa, underscoring its commitment to growth.

According to Ellis, sustainability is a key focus for Namib Mills, with notable initiatives such as a three-megawatt solar plant at Namib Poultry, water recycling efforts in the abattoir, and energy-efficient upgrades across production facilities.

Ellis highlighted the importance of fostering a culture of people-driven innovation and collaboration with government to create investment-friendly policies that promote economic growth and job creation.

“By working together, we can create a thriving economy where all players benefit. Our shared goal is to develop, grow, and build a better future for generations to come,” Ellis noted.

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