Checkers Sixty60 partners with Krispy Kreme to unveil co-branded doughnut range across South Africa
The new doughnuts are hand-dipped in icing and adorned with sprinkles and edible decorations that celebrate the Sixty60 brand.
SOUTH AFRICA – In a sweet twist on retail innovation, Checkers’ Sixty60 delivery service has teamed up with Krispy Kreme South Africa to launch a limited-edition range of co-branded doughnuts.
The collaboration merges the convenience of Sixty60’s rapid delivery with Krispy Kreme’s iconic indulgence, offering customers a playful and visually striking treat.
The new doughnuts are hand-dipped in icing and adorned with sprinkles and edible decorations that celebrate the Sixty60 brand.
These include whimsical designs like the Sixty60 delivery bag and motorbike rider, all rendered in the brand’s signature teal hue.
The result is a bold, joyful product that reflects both companies’ flair for customer engagement and brand storytelling.
Available in 3-packs, the doughnuts can be purchased from Krispy Kreme carts located in 53 selected Checkers stores across Gauteng, KwaZulu-Natal, North West, and the Western Cape.
For those craving convenience, the range is also available for delivery via the Sixty60 app, allowing customers to enjoy fresh doughnuts delivered to their door within 60 minutes.
For larger orders or special occasions, customers can place bulk orders through Krispy Kreme South Africa’s website.
These must be made at least 48 hours in advance and are available for collection only at participating Checkers stores with in-store Krispy Kreme outlets. This ensures freshness and maintains the exclusivity of the offering.
The partnership underscores Checkers’ continued push into premium grocery experiences and builds on its successful in-store brand collaborations.
By integrating Krispy Kreme’s beloved products into the Sixty60 ecosystem, Checkers is not only enhancing its delivery appeal but also tapping into the growing demand for novelty and convenience in South African retail.
With vibrant visuals, fast delivery, and a touch of whimsy, the co-branded doughnut range is poised to become a standout treat for consumers across the country.
However, in the first quarter of 2025, Krispy Kreme reported a loss of US$33M, a significant increase from the US$8.5M loss in the same period last year.
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