Rice

Farmers say falling prices and slow sales now threaten incomes in Kenya’s largest rice growing region.

Rising shipping costs slow down new rice export deals as regional conflict affects maritime routes.

According to the latest industry assessments, the global parboiled rice market reached a valuation of approximately US$3.6 million in 2023 and is projected to grow steadily to US$5.2 million by 2030.

The landmark agreement aims to boost domestic rice production and reduce the country’s growing reliance on imports.

The announcement signals a major strategic pivot for one of North America’s most storied rice companies and reflects broader industry trends toward localized supply chain resilience.