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The move comes as the company continues to navigate a challenging consumer environment shaped by shifting demand, inflationary pressures and a highly competitive grocery market.

By bringing in experienced leaders with diverse expertise, ABA aims to deepen its engagement with stakeholders while advancing policy initiatives that support innovation and sustainability in the baking industry.

Gestat succeeds Thomas Lesaffre, who has been nominated to lead Fermentis, the group’s business unit focused on beverages and fermentation for the wine, beer, and spirits industries.

The FlourWorld Museum selects East African business leader for his role in expanding milling capacity and improving access to flour.

The company names new leadership as it moves ahead with its global growth plans.