The deal, approved unconditionally by the Competition Authority of Kenya (CAK), is linked to a consortium comprising the owners of Mombasa Maize Millers, Kitui Flour Millers, and Eldoret Grains Limited.
The updated product line features all-new recipes alongside refreshed packaging and branding that better reflects its modern, clean, and joyful ethos.
These solutions are designed to preserve critical attributes, including flavour, texture, aroma, and colour.
Edita is leveraging its scale and logistics expertise to support Prisma Foods’ market ambitions.
This initiative offers exclusive insights into emerging trends in taste, health, and sustainability, enabling clients to anticipate market shifts and innovate accordingly.