The new cereal is Soil Association Certified, free from artificial additives, and positioned as a nutritious, versatile base for breakfast bowls topped with milk, fruit, or seeds.
CS Kagwe applauded millers for their efforts and emphasized the need for greater visibility on food safety initiatives.
The park is being developed on the NIZO site, a strategic location that will bring together start-ups, scale-ups, corporates, and research institutions.
The partnership reflects a shared commitment to sustainability, clean-label innovation, and supporting the shift toward more natural and functional ingredients.
Mars expects to cut approximately 3 million tonnes of carbon emissions, equivalent to around 10% of its total footprint by 2030.