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Available as a four-bar multipack for £2.25 (US$2.95), the Rice Krispies Squares Yule Log Style is being rolled out exclusively through Tesco for the duration of the festive period.

The launch starts November 6, 2025, and Pizza Pinwheels will be sold exclusively at Iceland stores at a recommended retail price of £2.75 (US$3.61) per pack of six.

The operations followed extensive inspections and sampling campaigns across markets and sales points, with 577 samples tested this year alone.

This robust top-line growth was driven by volume expansion and strength in the edible oils and industry essentials segments.

Once completed, Egypt’s total grain reserves will exceed 6 million tons, marking a major step toward stabilizing its supply chain for key staples.