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The initiative forms part of Nestlé’s broader purpose “to unlock the power of food to enhance quality of life for everyone, today and for generations to come.”

This partnership and product launch come amid growing consumer enthusiasm for festive and nostalgic snack options that bring fun and indulgence to holiday celebrations.

The new production line not only increases volume but also enhances efficiency, allowing the company to respond more swiftly to customer needs without compromising on quality or authenticity.

The newly commissioned mill, equipped with Aybakar’s latest high-efficiency machinery, is designed to boost local wheat processing capacity and improve supply chain resilience.

This expansion is driven by rising consumer demand for healthier, sustainable, and allergen-free baked goods.