This launch arrives as PepsiCo intensifies its focus on premiumization in emerging markets, with kettle-cooked chips globally prized for their homestyle appeal and use of select ingredients.
With an average yield of 1.8 tonnes per hectare in 2023, Cameroon remains far from the global standard of 5.9 tonnes per hectare.
A reimagined space where research, technology, and collaboration meet global expertise to advance the future of Barilla’s pasta, sauces, and bakery products.
The timing aligns with the gluten-free market’s robust growth, projected to reach US$13.7 billion globally by 2030, according to Grand View Research, fueled by rising demand for grab-and-go options amid dietary shifts and convenience trends.
The bakery is expected to significantly boost production capacity, enabling Tiger Brands to meet growing consumer demand for fresh, affordable bread.