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Success could reduce import bills, boost agro-processing jobs, and position the nation competitively against larger producers like Indonesia and Malaysia.

The investment is expected to accelerate growth in the company’s rice business and increase rice’s contribution to revenue.

Current conditions make it nearly impossible for producers to break even.

Investors will be able to acquire land for agricultural ventures within a month, a move expected to dramatically increase Kenya’s competitiveness.

This innovation responds to consumer demand for versatile, shelf-stable snacks that prioritize taste and clean labels amid a crowded protein market.