The campaign leverages PepsiCo’s portfolio breadth to create playful, limited‑time offerings that aim to drive incremental sales and engagement among younger snack consumers who value novelty and shareable experiences.
Paul Bajorek appointment elevates a long‑time sales and product development leader to steer growth, innovation and retailer partnerships for the family‑owned flavor and baking ingredient supplier.
This move is driving renewed growth in the mature baking‑mix category through licensed partnerships.
Declining local maize prices have put traders and the Malawi Government on a collision course as the entrepreneurs have resorted to defying an export ban in search of better prices.
The country produces an estimated 300,000 tonnes of rice annually against a national demand of about one million tonnes