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While the company has not disclosed the plant’s installed processing capacity, TISEZA described the project as one of the largest local agro-industrial investments currently.

The research firm attributes growth to rising urbanisation, shifting consumer preferences toward convenient, ready‑to‑bake foods, and the expansion of modern retail and foodservice channels, which increase product availability and demand.

The company framed 2026 as a year when consumers continue to seek both everyday treats and premium experiences, pushing retailers and manufacturers to balance premiumization with formats that reduce labour and speed in‑store service.

The investment supports marketing, broadens retail distribution and automates existing facilities to increase line speed and efficiency.

This consolidation is part of an ongoing snacks network optimization strategy with operations scheduled to cease in April 2026.