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The newly created position signals Finsbury’s intent to elevate innovation from a tactical function to a central pillar of group strategy, with responsibilities that include shaping investment decisions, accelerating product development pipelines and strengthening commercial partnerships across retail, foodservice and export channels.

Mondelēz International terms this appointment as a strategic leadership change as it will reinforce its long term commitment to the Kingdom and support growth across retail and foodservice channels.

The move reunites the chief executive and board chair roles after a period in which the positions were held separately, with Gregory B. Kenny stepping down as non executive chairman while remaining on the board.

While the pasta unit has been profitable and has benefited from recent capital investment, Cerealto indicated that the business would be better positioned under a dedicated pasta operator.

Bühler demonstrated operational resilience in 2025, improving profitability and sustaining investment in innovation despite a challenging global environment for capital goods.