Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

Protein PB&J Jams is now available across America.

This innovative product line is tailored for ready-to-mix (RTM) beverages and protein bars, aiming to overcome the typical flavor issues linked to plant-based proteins.

The introduction of gluten-free crackers is a strategic move that will further propel the brand’s market growth and broaden its consumer base.

The product introductions are part of the company’s ongoing strategy to innovate around consumer snacking and dessert experiences in the Kenyan market.

According to Novonesis, Optiva® LS Prime works by converting starch into sugar during the baking process, allowing formulators and bakers to maintain the desired sweetness with significantly less added sugar