The programme aims to support 100,000 farmers with better inputs and advice across key states.
The company names new leadership as it moves ahead with its global growth plans.
Dependence on imported fuel and fertiliser leaves producers exposed to global shocks.
The government is urging farmers to grow sunflower and soybean to reduce heavy spending on imported food and oils.
The move comes as Tanzania looks to cut reliance on imports and steady supply for farmers.