The new operational model ensures complete physical separation of regeneratively grown wheat from conventional grain at every stage of the supply chain, from rural farm origins to regional milling facilities.
The program targets a 30% increase in rice, maize, and wheat yields, while cassava yields should rise by 35%.
The initiative has grown from a company-led sourcing project into a wider agricultural programme involving more than 1,200 farmers committed to sustainable wheat cultivation practices across Europe.
The recognition highlights the company’s work in connecting farmers with markets, financing, technical expertise and agricultural resources, alongside partnerships and programmes focused on sustainable and regenerative agriculture.
The organization estimates that as many as 266 million people worldwide face acute food insecurity, while WFP supports more than 100 million people across 83 countries.